Se-SooT -Brand Activation-

Brand Activation is any type of short term brand experience or event to assist brands, our clients, to deliver a new product or service to the marketplace.
In the 23rd Iran International Exhibition of Electronic, Computer and e-Commerce, “Saman Bank” Decided to introduce their new mobile application called “3-Soot” providing users with a number of related electronic services.
While there is a vast range of alternatives which can make a contribution to an emotional branding strategy, Gamification techniques can be a great option to be used in all types of marketing actions and brand activations, since the shortest distance between strangers is fun, laughter and releasing energy in a shared experience.
“3-Soot” is a persian expression meaning “at a glance” and is literally translated into “3 whistles”. Therefore, Tehran Platform decided to design an interactive installation performing as an instrument to make music using different type of whistles. Each of six objects is a polyhedron with a brass face acting as a touch sensor. Each brass face is linked to an electrode on the touch board and can trigger a unique type of whistle defined in Ableton Live. Using the installation people participated in a contest trying to produce the most pleasant music possible.

While there is a vast range of alternatives which can make a contribution to an emotional branding strategy, Gamification techniques can be a great option to be used in all types of marketing actions and brand activations, since the shortest distance between strangers is fun, laughter and releasing energy in a shared experience.’

“3-Soot” is a persian expression meaning “at a glance” and is literally translated into “3 whistles”. Therefore, Tehran Platform decided to design an interactive installation performing as an instrument to make music using different type of whistles. Each of six objects is a polyhedron with a brass face acting as a touch sensor. Each brass face is linked to an electrode on the touch board and can trigger a unique type of whistle defined in Ableton Live. Using the installation people participated in a contest trying to produce the most pleasant music possible.